With technologies ever developing and improving, and you regularly face competition in your business section, your website will inevitably need updating. But how do you know when to carry out these improvements? We have come up with some signs it might be time to change your design. It isn’t mobile friendly… These days a lot… Continue reading Time for a new website? When is the right time to change?
Category: blog
The Importance Of A Custom Website
There’s no denying that there are a lot of different websites out there. Company websites, social media platforms, professionally designed sites, blogs sites, those ones which look like they belong back when the internet was a baby…the list could go on. According to Netcraft, in January 2018 there were over 1.8 BILLION websites. That’s a… Continue reading The Importance Of A Custom Website
Cyber Security & Social Media – making sure your business is safe
With the amount of information shared online these days, social media security has become even more important than ever. Of course the introduction of social media has without doubt made the world a more connected place. However with this that can also create unprecedented access to individual and business information. This can obviously become a… Continue reading Cyber Security & Social Media – making sure your business is safe
Infographics: What are they and why are they so important?
In an ever-expanding sea of information available on the internet, how can you grab your target audiences’ attention quickly and effectively? One way to accomplish this is through the use of eye-catching and informative infographics. What are infographics? For those of you who have never heard of the term ‘infographics’ then to put it simply,… Continue reading Infographics: What are they and why are they so important?
Producing Effective Content for User Experience
What is User Experience?The content written on your website goes hand-in-hand with User Experience. UX aims to allow users to achieve their goals, which is done by making these goals as easy as possible for users. Ultimately ‘it is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the… Continue reading Producing Effective Content for User Experience
Social Media Dos and Don’ts: A guide for businesses
For a business owner delving into professional social media use for the first time, it can be quite daunting. How often should you post? Is it okay to post pictures and videos? What do you do with a negative comment? Those are all important questions. If used correctly, social media is a huge marketing tool that… Continue reading Social Media Dos and Don’ts: A guide for businesses
Penkridge Computers Social Media Marketing
We were asked to do some Social Media and Inbound Marketing for Penkridge Computers, a local business which sells a variety of technology products and repair services. They asked us to post onto their Facebook page, and to create one blog post a month for their website on a relevant topic. This campaign started in… Continue reading Penkridge Computers Social Media Marketing
Conversion Rate Optimisation And Your Business
Conversion Rate Optimisation (CRO) is a process in which the layout of your website is custom-designed for visitors to complete an action. This process is making sure that possible customers are not simply visiting – but also engaging with your website. An optimised website encourages more interaction between your business and your online visitors. This process leads to more people finding the service they need and more money for your business. Win, win for everyone – right? WHAT IS THE AIM OF CRO? A common misunderstanding of a ‘converted’ visitor is one who has completed a transaction. While this may sometimes be the case – it is not the only way in which a visitor can ‘convert’. It is important to decide the action you… Continue reading Conversion Rate Optimisation And Your Business
Tips on making your company’s website more social
If your business is active on social media then make sure you are shouting about it on your website’s home page. It might sound obvious but many companies don’t do it and are missing a trick. These days having social media integrated on your website is a necessity and no longer a novelty. It provides… Continue reading Tips on making your company’s website more social
Inspiration for Website Design
The first question you’re probably thinking is: why do I need inspiration for my website design? Isn’t that what the designer is for? Well yes, the designer will design your website. But it is always a good idea to have some websites in mind that inspire you. The images below are of a website which was designed… Continue reading Inspiration for Website Design